Custom Software Development
Ship the system the strategy requires.
- Timeline
- First phase typically 6–10 weeks end to end.
- Investment
- Build phases from $40,000. Discovery-only engagements from $9,000.
- Format
- Fixed-scope phases of four to eight weeks. Each phase ends with something in production and a decision point about whether to continue.
The case for it
Software is where most strategies quietly die. The plan was sound; the build took three times as long, the agency staffed it with whoever was free, and by the time it landed the market had moved.
We build small, senior, and in the open. You see working software in the first weeks, not a status report. Scope is fixed in writing, changes are priced when they are proposed rather than argued about at the end, and everything we produce is yours outright: repositories, infrastructure, credentials, and documentation written for the engineer who inherits it.
You are probably here because
- An internal process runs on spreadsheets and one person's memory.
- A vendor platform now costs more than building the thing it replaced.
- You have a validated product idea and no engineering capacity to build it.
- A previous agency delivered something nobody on your team can safely change.
What you receive
Artifacts, not impressions.
Everything below is a concrete thing that exists at the end of the engagement and belongs to you.
- 01
Technical specification
Scope, architecture, data model, integration surface, and the explicit list of what is out of scope for this phase.
- 02
Working software, weekly
Deployed to a staging environment you can use from week one. Progress is measured in software, not slides.
- 03
Production system
Tested, monitored, and documented, with CI, environment configuration, and a rollback path that has actually been exercised.
- 04
Handover package
Architecture notes, runbooks, and a walkthrough with your team or your next vendor. No lock-in, no retainer required to keep the lights on.
The outcome
A system in production that your own team can operate, extend, and explain.
Next discipline
AI & Automation
Put AI where it pays, and nowhere else.
Start here
Ready to scope Custom Software Development?
Write a few paragraphs about the business and what is in the way. We will reply with a real assessment of whether this is the right work, including if the answer is no.